HOW IT WORKS

Every enquiry answered.
Every lead followed up.

WhatsApp enquiry and follow-up for independent IELTS and spoken English institutes in India. Set up for you in English, Hindi or Hinglish.

ONE ENQUIRY, FROM REPLY TO FOLLOW-UP

The first reply.
The next follow-up.

Reply within a minute. Ask IELTS or spoken English, target band, exam date and preferred timing. Send hot leads to your counsellor with the full chat context.

Follow up with everyone else over the next few weeks until they book a demo, enrol or say no. Pause when a counsellor takes over.

Copywrk sets it up for you in English, Hindi or Hinglish. Your counsellors do not have to learn or log into anything new.

EXAMPLE RUN / IELTS ENQUIRY
  1. enquiry

    “Do you have evening IELTS batches?”

  2. answer

    Approved course, batch and fee details sent.

  3. qualify

    Target band, exam date and timing captured.

  4. route

    A hot lead reaches your counsellor with context.

  5. follow-up

    Follow up until demo, enrolment or no.

ILLUSTRATIVE SEQUENCE / NOT A LIVE CONNECTION

IELTS / SPOKEN ENGLISH DEMO

Try the enquiry
from start to finish.

Illustrative, not a live connection.
Choose a step or play the sequence.

{
  "event": "enquiry_received",
  "channel": "WhatsApp",
  "message": "Do you have evening IELTS batches?",
  "next_step": "answer_and_qualify"
}
01 / ENQUIRY RECEIVED

A student messages at 10 PM. The first reply starts without waiting for the next working day.

ILLUSTRATIVE EXAMPLE. NO MESSAGES SENT.
HUMAN HANDOFF / DUPLICATE CHECKS / FOLLOW-UP BOUNDARIESDiscuss your institute

THE COST, BEFORE YOU START

Setup from ₹12,500.
Then ₹2,000 per month.

WhatsApp message fees charged by Meta, and GST, are separate and shown clearly before you start.

01 / SETUP

Set up for you.

Your course, batch and fee answers. IELTS or spoken English qualification. Counsellor handoff with full chat context. A follow-up schedule and stop rules. English, Hindi or Hinglish. Testing before launch.

02 / MONTHLY

Keep the flow running.

One institute and one connected number. Up to 200 student contacts per calendar month, counted once per phone number, and 4,000 automated replies. Up to four scheduled follow-ups per contact over 30 days, with an overall limit of 800 delivered follow-ups per month. Stop earlier on a demo booking, enrolment, no or opt-out. Pause during human takeover.

03 / SEPARATE

Know the extras.

Meta WhatsApp message fees and GST are separate. Any required provider subscription, website work or new integration is quoted separately. The final setup quote and all recurring costs are confirmed before you start.

Support and small changes

Workflow checks on working days. Report a fault on WhatsApp and get a first response within two working days. This is a response target, not a guaranteed fix time. Fixes to the agreed workflow are included; Meta or provider outages depend on their recovery.

Two content-change requests per month, each covering up to five existing answers about courses, batches or fees. New courses, new flows, integrations and redesigns are quoted separately. Unused allowances do not roll over.

Support hours: Monday to Friday, 10 AM–6 PM IST, excluding Indian public holidays. Automated replies run outside these hours; human support is not 24/7. I flag usage at 80% and agree a larger plan before extra work or charges. At a limit, the affected automation pauses and your counsellor is alerted; there is no automatic overage billing.

An example of Meta’s message fees

200 enquiries × four delivered marketing templates × ₹0.8631 = ₹690.48 before GST for those 800 templates. This is an illustration, not a flat monthly bill. Other chargeable messages and any provider fees are extra. Fewer follow-ups may be sent when a student books, opts out or a counsellor takes over.

India recipient market, INR marketing rate checked in Meta’s pricing calculator on 20 October 2026. Rates, categories and billing arrangements can change. I confirm the applicable account rate before you start.

BEFORE YOU START

Your questions.

Will it replace my counsellors?+

No. It handles the first reply, basic questions and agreed follow-ups. Your counsellors handle advice, exceptions, demo arrangements and admissions.

What if it cannot answer a question?+

The AI assistant uses course, batch and fee information you approve. If it cannot answer, it passes the question and full chat context to your counsellor. It should not guess. Automated replies pause when a person takes over.

Do I keep my WhatsApp number?+

Eligible WhatsApp Business app accounts can keep the same number through Meta’s official coexistence onboarding. Copywrk has not yet validated a supported onboarding route for your account, so this is not promised as part of the standard setup. We check eligibility and any provider fee first. If it is unavailable, we discuss a separate number or a planned migration before you decide. Nothing is disconnected without your agreement.

What does it cost besides your fee?+

WhatsApp message fees charged by Meta, and GST, are separate and shown clearly before you start. For example, 200 enquiries with four delivered marketing templates each cost ₹690.48 before GST for those templates at the India INR rate checked on 20 October 2026. Other chargeable messages and any required provider subscription are extra. The current rates and all recurring costs are confirmed before you start.

Do you guarantee admissions?+

No. Copywrk does not guarantee admissions, demo bookings or a band score. Your courses, counselling and the student’s decision still matter.

Do you need access to my student data?+

It needs new enquiry messages, contact details, course interest, target band, exam date and timing. It does not need your full student database. Before launch we agree who has access, the providers used and deletion rules. The proposed default for Copywrk-controlled enquiry records is deletion within 30 days of the student’s last message, sooner if no longer needed or consent is withdrawn, subject to necessary legal records. This must be configured and tested for your deployment. Student data is not reused for unrelated marketing. Enquiries involving under-18s need a separately reviewed parent or guardian process. Do not send student records through this website’s chat or enquiry form.

What does the monthly fee cover?+

One institute, one connected number, up to 200 student contacts, 4,000 automated replies and 800 delivered scheduled follow-ups per calendar month. A phone number counts once in that month. Up to four follow-ups per contact over 30 days, two small content-change requests and a first fault response within two working days. See the pricing section for change limits, support hours, exclusions and what happens at the cap.

How long does setup take?+

Plan for 10 working days after your course details, fees, batches, follow-up copy and handoff rules are approved and account access and the number route are ready. Meta or provider approvals and time waiting for your feedback are outside that window. We confirm a launch date before starting.

A USEFUL PLACE TO START

Tell me about the enquiries you’re missing.

Tell me about your institute, your courses and where follow-up stops.

Talk on WhatsApp
IELTS · SPOKEN ENGLISH · WHATSAPP FOLLOW-UP

A USEFUL FIRST CONVERSATION

Ask Copywrk.